HYPE! consulted for 5 years with Strike Up Your Brand to design all large-scale print pieces, promotional items, and collateral for the TGI Fridays World Bartender Championship. The goal was to feature the top talent in meaningful but also in-your-face ways. Each element was thought through from 10' light-up walls to "fan" fans to determine what would make the most impact. The following highlights some of our favorites throughout the years.
